Virtual Design

Perfect for the STR investor looking to massively increase their revenue, be a top market competitor, and not worry about making design decisions. Our remote design service includes all the resources you need to order and install the furniture yourself.

The Process

Market Research and Strategy:

At Somerled Designs, our focus is to create properties that will generate more revenue. To achieve this, we conduct extensive market research and use data to make sound, informed design decisions. We look at why guest travel to your area, who the primary target audience is, what are the optimal amenities, and what is the ideal guest count.

Kickoff Call:

We will arrange a meeting to review the project scope, beginning with our market findings and the design direction/amenities that we believe will give you the highest return. On this call, we will also discuss the furnishing budget.

Design Period:

During your two-week design slot, we will make all of the furniture and design selections based on our predetermined strategy.

Design Handoff:

At the end of your design period, we will handoff your design boards, floor maps, spreadsheet, staging tips, and 5-week installation guide.

The Deliverables

  • Research and design strategy doc
  • Design Boards for each interior and exterior space
  • Floor maps of each space
  • Furniture shopping list with links
  • Cosmetic upgrades - paint, wallpaper, light fixtures
  • Staging tips and tricks
  • 5-week installation guide


Latest Services

Design and Project Management

Perfect for the STR investor looking for competitive design and a hands-off setup experience. We will handle every step of the process; from conducting research and formulating strategies to creating design concepts, ordering furniture, managing contractors, in-person install, staging, and photoshoot direction.