Design and Project Management

Perfect for the STR investor looking for competitive design and a hands-off setup experience. We will handle every step of the process; from conducting research and formulating strategies to creating design concepts, ordering furniture, managing contractors, in-person install, staging, and photoshoot direction.

The Process

Market Research and Strategy:

At Somerled Designs, our focus is to create properties that will generate more revenue. To achieve this, we conduct extensive market research and use data to make sound, informed design decisions. We look at why guest travel to your area, who the primary target audience is, what are the optimal amenities, and what is the ideal guest count.

Kickoff Call:

We will arrange a meeting to review the project scope, beginning with our market findings and the design direction/amenities that we believe will give you the highest return. On this call, we will also discuss the furnishing budget.

Design Period:

During your two-week design slot, we will make all of the furniture and design selections based on our predetermined strategy.

Design Handoff:

At the end of your design period, we will handoff your design boards, floor maps, spreadsheet, staging tips, and 5-week installation guide.

Ordering Furniture:

We will oversee the ordering and tracking of all furniture and design elements.

Managing Contractors:

We will find, hire, and manage all contractors needed for the installation

Furniture Installation:

During our week on-site, we will manage the furniture and design installation.

Decorate and Stage:

We will decorate and stage the property in preparation for the photoshoot.

Direct the Photoshoot:

We will be on-site to oversee the photoshoot, guaranteeing that every desired shot is captured and the property is well marketed.

The Deliverables

  • Research and design strategy doc
  • Design Boards for each interior and exterior space
  • Floor maps of each space
  • Furniture shopping list with links
  • Cosmetic upgrades - paint, wallpaper, light fixtures
  • Place all orders and coordinate the deliveries
  • Manage all contractors
  • Manage the furniture installation
  • Decorate and stage the property
  • Direct the photoshoot

Latest Services

Virtual Design

Perfect for the STR investor looking to massively increase their revenue, be a top market competitor, and not worry about making design decisions. Our remote design service includes all the resources you need to order and install the furniture yourself.