The Field House
The Field House is a College Station retreat designed for university-centered travel, serving game-day weekends and alumni visits. Somerled's design strategy drew inspiration from the open prairie landscape and the bold energy of Aggieland, introducing a hot tub, putting green, fire pit, and yard games to create a spirited, guest-ready environment built for celebration and repeat demand. While AirDNA projected $90K in annual revenue, designing with Somerled is estimated to deliver $217.1K in annual revenue, with ADR projected to increase from $689 to $1.5K, highlighting the power of precise audience targeting and location-aligned design.
Performance Breakdown
Performance compared to market comps. Sourced from AirDNA Data *
Real Results
Results That Speak
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