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The Field House

5 bedrooms
5 bath
1880 sqft
house

The Field House is a College Station retreat designed for university-centered travel, serving game-day weekends and alumni visits. Somerled's design strategy drew inspiration from the open prairie landscape and the bold energy of Aggieland, introducing a hot tub, putting green, fire pit, and yard games to create a spirited, guest-ready environment built for celebration and repeat demand. While AirDNA projected $90K in annual revenue, designing with Somerled is estimated to deliver $217.1K in annual revenue, with ADR projected to increase from $689 to $1.5K, highlighting the power of precise audience targeting and location-aligned design.

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Performance Breakdown

Performance compared to market comps. Sourced from AirDNA Data *

Annual Revenue
$217.1K
Average Daily Rate
$1.5K
Occupancy Rate
41%
Property Rating
5
/5
Real Results

Results That Speak

"Real estate is about 'the box' - location, cost, and yield. Hospitality adds a critical layer on top: experience design, whether it's a restaurant, a co-working space, or a short-term rental. Across the 100,000+ hospitality spaces our members operate, the hosts who treat design as an investment consistently outperform - commanding higher revenues, stronger guest feedback, and less price sensitivity. Thoughtful design doesn’t just improve a stay; it creates a differentiated market, which is why we love working with Somerled to help hosts capture this opportunity."

Marc Hostovsky (Minoan)

Minoan CEO

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