"Real estate is about 'the box' - location, cost, and yield. Hospitality adds a critical layer on top: experience design, whether it's a restaurant, a co-working space, or a short-term rental. Across the 100,000+ hospitality spaces our members operate, the hosts who treat design as an investment consistently outperform - commanding higher revenues, stronger guest feedback, and less price sensitivity. Thoughtful design doesn’t just improve a stay; it creates a differentiated market, which is why we love working with Somerled to help hosts capture this opportunity."
