why somerled
Design Backed
by Results
Short-term rentals are all we do. We start with market data and revenue goals, then design around them. That’s why investors across the country trust us as their strategic partner.
States of Experience
From mountain towns to beach destinations, we know what guests expect in your market.
Hours Saved
Our Full-Service Design clients save an average of 273 hours by handing off the decisions, coordination, and execution.
Properties Designed
Every analysis draws on what we’ve learned designing properties built to compete in their markets.
on the call
A Strategy Session, Not a Sales Pitch
Start With Your Goals
Share your revenue target, timeline, and the property itself. We’ll walk through the layout, condition, and budget to find the opportunities you might be missing, from an overgrown backyard to an unfinished basement.
See Your Market By The Numbers
Using real market data, we show you what properties at every tier earn in your area, from midscale to luxury, and which tier your property is positioned to compete in.
Map What It Takes To Win
We work backward from your revenue goal to the layout, sleep count, and amenities your tier demands. And we’ll tell you what isn’t worth the spend.
Leave With A Clear Path Forward
Get a personalized estimate, the right service fit, and a timeline built around your closing and contractor schedule, plus the spreadsheet and deck to run your own numbers.
Smart Design Starts
With the Numbers.
Two properties in the same market can earn very different returns, and the gap usually isn’t price or square footage. It’s whether the design was built to compete. Before you commit your budget, know which tier your property can reach and which investments will move your revenue.
What You’ll Walk Away With
- Revenue Projections: A spreadsheet to estimate potential rental income and calculate your investment returns.
- Project Cost Estimate: A personalized breakdown of design fees, furnishings, and installation costs.
- Design Inspiration: Examples of similar properties we've designed to help you visualize what's possible.
- Project Timeline: A recommended schedule based on your closing date and renovation plans.
- Property Recommendations: Guidance on layout, sleeping capacity, and amenities to help maximize rental revenue.
Who It’s For
Wherever you are in your STR journey, we can help.
- Buying or under contract: Find out what the property can earn and what it will take before closing.
- Already operating: See what’s holding revenue back and which upgrades would pay off.
- Scaling a portfolio: Pressure-test your own projections against market data. Bring your numbers; we’ll bring ours.
- Property managers and agents: Get a design partner you can confidently refer clients to.
Who You'll Talk To
Your analysis is led by one of our STR Investment Strategists, specialists who help investors plan properties built to compete at the top of their market. They bring the insight of 2,000+ properties designed across the country, from mountain towns to beach destinations. And as STR investors ourselves, we think in nightly rates, occupancy, and ROI, not just finishes and furniture.
There are two ways to work with us.
Design slots book on a rolling schedule, so starting earlier gives you more flexibility on timing.
We take the property from strategy and design through ordering, installation, staging, and photoshoot direction. One team, accountable for the whole launch.
We provide the strategy, design, and sourcing. You and your team handle the implementation.
Your property has a revenue ceiling. Let’s find it.
Bring your goals and your numbers.
Leave with a plan.
Design slots book on a rolling schedule, so starting earlier gives you more flexibility on timing.
Frequently Asked Questions
Is it really free?
Yes. No cost and no obligation.
Do I need to own the property already?
No. Many investors book while under contract, which is often the ideal time.
I already have my own revenue projections.
Great, bring them. We’ll test them against market data and show what it would take to hit them.
My timeline is complicated.
That’s common. We regularly plan around closing dates, contractor schedules, and seasonal deadlines.
Do you handle construction, permits, or landscaping?
We’re a design firm, not a general contractor, so permitted, structural, and hardscape work stays with your GC. We design outdoor layouts and amenities and coordinate with your contractors.
Do you work in my market?
Yes, we design properties in all 50 states.